Leonard Group branding
Brand Identity / Print Design / Digital Design
Collaborators: Kyle Ahlgren
Crafting the Leonard Group brand identity.
Phase 2 Creative: Podcast Cover Art ‘Life By Design’ concepts.
The title itself, ‘Life by Design’ lends itself to a pretty powerful visual concept – the connection and intersection of life and design. Basically the contrast between the natural world (as it was “designed”) and the human “imposition” of ourselves (our own design) upon it. Below are some concepts that were explored:
