Splash Cafe Seafood & Grill


Known for their award winning clam chowder, Splash Café opened a third restaurant located in downtown San Luis Obispo. The new logo identity uses a slightly updated version of the well-known diagonal word mark. To remain consistent with the original casual beach-oriented Pismo Beach location, a hand-drawn wave and sunset scene were incorporated. The elements are contained in a bold circular layout which improves on visibility and brand recognition.